How to get more traffic to your website?
The Search for the Best Way to Get Noticed
Website traffic is simply a collection of people, and people do not go places without a reason
There are various ways to drive traffic to a website; below are a few of them:
Buying advertisements on platforms such as Facebook, Google, etc..
Creating content: writing texts, producing images, or video material and sharing it on social networks, YouTube, or TikTok while providing your website address.
Being discovered on Google and other search engine results pages.
Free Traffic
This text focuses on attracting traffic from search engines like Google. This method is appealing because, when implemented correctly, you don't have to constantly pay for the visitors you receive.
Another benefit is that by creating useful content, you earn the visitor's trust. You become a greater authority in their eyes—demonstrating that you understand their problem and can help solve it. This is how you transform a visitor into a potential customer.
If you want to be found online, you should aim to discover what people need or what they didn't know they needed . This process is called Search Engine Optimization (SEO), but the name is misleading. You aren't optimizing for systems; you're optimizing for people.
Typically, this process consists of:
Identifying the words and questions potential customers enter into Google.
Answering these questions using the terms used in those searches.
The Key in Getting the Right Words
Before you write content, check if it's something people search for. To know what people search for you have to do the keyword research. This isn't just about finding popular words; it's about finding out what questions people are asking that are relevant to your business.
Think of it as a conversation. If you’re at a dinner party and someone asks a puzzling question, and you give a precise, helpful answer, people listen. Search engines work the same way. When you identify the right keywords, you are identifying the questions the world is currently puzzled by.
Making it clear: On-Page SEO
Once you have the ideas, you have to make sure they are easy to find. This is where on-page SEO comes in. By organizing your headers, your titles, and your images properly, you are removing the friction. You are making the ideas easier to read for people and for search engines.
To make content even more clear to the search engines is can be useful to have structured data markup. It sounds technical, but it’s really just a way of being very explicit about what your page is. It’s the difference between saying "I have a car for sale" and saying "I have a 2024 silver sedan with 10,000 kilometers for sale." The more precise you are, the more "useful" you become to the search engine.
The Authority of Others
You can’t just say you’re an expert; other people have to say it too. In the world of the internet, this is done through backlinks. A backlink is when another site links to yours. They are telling their readers, "This person knows what they’re talking about." It's a vote of confidence and a signal for search engines.
You don't get these by asking for them. Actually you do - but it's more of a pro-active process which is one of the pillars of off-page SEO. You mostly get them by being so useful that people want to reference you.
Where to Start?
If this feels overwhelming, remember that the goal of content or a business - is to be useful. Start small. Pick one question your customers always ask and answer it better than anyone else has.
To help you navigate this, I've broken down the specifics into a few areas:
What is SEO? - A deeper look at the philosophy of search.
What is On-Page SEO? - How to make your writing clear for people and search engines.
What is Structured Data Markup? - a way to increase the chance that your link will be clicked in search results by increasing the clarity for search engines.
The web is an old form, but it hasn't been fully explored. There is still a lot left to discover, and most of the best "essays" for your business haven't been written yet.